The cost of self publishing has traditionally been a huge barrier of entry for talented writers without a publishing deal. But, with the advent of eReaders like Kindle, and the fact that now every tablet and smartphone can be used as a Kindle reader with a free app, the world of publishing has forever changed.

Today, whether you are interested in publishing a trade-based ‘how to’ book, a non-fiction account, or if you are seeking to finally publish a fiction novel that you’ve been working on for years, Kindle may be the fastest and most inexpensive way to self publish and quickly reach millions of readers.

Not only is the Kindle publishing process fast, easy and relatively inexpensive, getting your book listed on Amazon offers you the ability to offer your book for sale on the 4th most visited website in the US and the 8th most visited website in the world. (Statistics are based on the ranking of

Here is an overview of some of the main benefits in publishing your book on Kindle.

  1. Low start-up cost
    The first obstacle for a new author when self-publishing a book in the past was the fact that you had to print thousands of copies after paying for all of your design, editing, and fomatting work.
    Today, with Amazon’s Kindle Publishing system creating an account is completely freeand you receive numerous tools to help you with your marketing efforts.
    To publish a book with Kindle your only costs are design and layout services which generally cost less than $2,500 often less than $1000.
  2. Up to 70% royalty
    Through the Kindle publishing system, you can sell your eBooks on Amazon’s websites around the world, and you can earn up to 70% per sale! There are some basic requirements to achieve the 70% payouts, such as a minimum price of $2.99. You can price your book less than $2.99 to get more exposure, in which case you would earn 35% royalties.
    Amazon does however offer you additional programs to gain exposure and find new readers. You can enroll in their ‘Kindle Unlimited Program’ in which their members can downlaod your book for free, and you still get paid as if it was a normal sale. You can also set up ‘Kindle Countdown Deals’ where you get to mark your book down below the $2.99 minimum for a limited time, and still receive 70% on sales.
    Compare these royalty figures with the old averages of 8% – 15% for nationally published authors, and you can see why Kindle is often a better option for authors when compared to ‘traditional’ old-school publishing.
  3. Massive potential audience
    Partnering with Amazon and selling your book on Kindle not only aligns you with the largest online retailer in the world and one of the top 10 visited websites in the world (top 5 in the US), but your book will be available on the most popular eReader device in the world.
  4. Changes are a breeze
    Traditionally book sellers, authors and publishers faced a major challenge when it came to changing the price of the book they were already selling. With Kindle, it takes less than a few clicks to update your price on Amazon (and then a couple of days for the change to be approved).
    You also have the ability to add chapters, make changes to your manuscript, or update a cover image easily and effectively through Kindle’s digital publishing platform.
    Although there are still many readers who love the feel of a paperback book, the trend has been moving in the direction of eBooks vs. print books for years now. On specifically, it was in 2012 when the total number of eBooks sold was greater than the total number of print books sold.
    Now, years later and with more Kindle eReader ready devices in our world than ever before, Kindle publishing is the smart step for new authors and established authors looking to increase their royalties and reach.